àle by Alessandra Ambrosio

Good Morning !

Victoria’s Secret Angel  Alessandra Ambrosio is going to walk the runway as a fashion designer next spring 2014.

The name of her own fashion and Lifestyle brand will be : àle By Alessandra .

She is teaming up with Cherokee (US retailer) in order to create a line starting with pieces that range from causal to day into evening, which are based on Alessandra’s life in Brazil  and travels around the world. 

She counts Domenico Dolce, Stefano Gabbana and John Galliano as designer inspirations, but she speaks clearly : “This is not a hobby for me,” Alessandra told to Women’s Wear Daily. “I’ve been a fashion model for 15 years and designing is just an extension of my career. I still plan on modeling lingerie, but at the same time, this is a business transition that I plan to have around for a long time.”

The sketches are full of boho chic, body-conscious and colorful clothes with a beachy vibe include tunics, mini and maxi dresses as well as shorts, stretchy pants and cropped jackets. The Line will be geared toward 18 to 35 years old. Here you are a short preview, Hope you’ll like it :)

Kisses to all of you,

                                                                                                                                                  Erika